CRUSADER CARAVANS CASE STUDY
Crusader is a Melbourne based caravan manufacturer with dealerships across the country.
"It was always my dream to be professional with a solid foundation, profitable with longevity and... with a balanced life. This is no longer a dream but reality thanks to the help from the team at Mawson!"
Serge Valentino, Managing Director
WHY THEY CAME TO US
Crusader Caravans collapsed into voluntary
administration in April 2016.
WHAT WE DID
Developed a turnaround plan and financial model.
Developed a refreshed brand message and strategy.
Built a management team with key skills in finance, operations, sales, planning and marketing.
Built and implemented performance measurement standards including budgets, projections and a dashboard of KPIs.
Implemented corporate governance principles and practices including detailed policies, procedures and codes of conduct.
WHAT WE DELIVERED
A 20 percent reduction in overheads.
A production increase of 25 percent through the introduction of
a lean manufacturing methodology.
Implemented administrative, operational and financial measures needed to ensure profitability with a sustainable business plan.
The business has now commenced one vertical integration and
is in the process of acquiring another.
Crusader Caravans is now recognised as an industry leader with a cutting-edge management team, systems, processes and company culture.